MARKETING

CONTENT MARKETING

It’s not enough to create outstanding content; you have to promote it in all the right places. Our content marketing experts can help cultivate your web presence with a tailored content strategy.

Content Marketing

MARKETING

It’s not enough to create outstanding content; you have to promote it in all the right places. Our content marketing experts can help cultivate your web presence with a tailored content strategy.

What Is Content Marketing?

Content marketing is any type of marketing that comprises of creating and sharing media or copy to gain and retain customers. This technique only works when the media and copy being shared is quality, relevant information.

The average person is inundated with thousands of adverts every day from television adverts, adverts in magazines, internet banners on websites, posters on walls, etc. In fact people are so used to this that an enormous amount of these marketing tools are being completely ignored by people who have just had enough. Content marketing is different. Content marketing involves giving people interesting information that is relevant to them, information they actually want to receive.

Why Use Content Marketing?

Many businesses are now using content marketing in its various forms as their main marketing tool as it has proven to be successful time and time again. The key is to know your customer base, who they are and what they want. When you know these things you can start tailoring your marketing to your audience. Decent content marketing not only increases your customer retention, it also boosts your SEO as search engines reward companies that publish good quality, relevant information rather than spam stuffed with keywords. Quality information is anything that increases your brand awareness and generates leads to your website through genuine interest. Good quality, relevant information not only engages your customers and builds a good relationships with them, it also lowers your bounce rate - the people who click on your links only to find out that your site does not contain the information, goods or services that they thought it would.

The Content Marketing Process

HOW WE DO IT

1 Copywriting

Our copywriters excel in writing unique, engaging and relevant content. We know the best way to get your message to the people you know want to hear it. Barsbank will provide you with a valuable, trustworthy voice so you and your customers can build a long lasting relationship.

2 Content Design

We only work with great designers who promise well balanced, easy to absorb, great looking content. We believe that your message should not only be clear and interesting but also beautifully presented.

3 Social Media

When your content has been created we will use all relevant social media platforms to promote your information, ensuring it has an even further reach.

4 Advise

Barsbank are leaders in SEO, we adhere to best practice regulations and only promote your information in places that are beneficial to you and your customer base, ensuring that all the leads your content generates are good quality leads.

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