Creative

CREATIVE CONCEPT

The creative concept is the main hook for potential customers and, if done well, can make your customers feel like they are a part of something special.

CREATIVE CONCEPT

Creative

The creative concept is the main hook for potential customers and, if done well, can make your customers feel like they are a part of something special.

Creative Concept

Our team of experts can create unique and memorable creative concepts for your advertising campaigns, from campaign straplines and slogans to promotional brand leveraging. A creative concept is the main hook for your latest offerings and, if done well, can make your customers feel like they are a part of something special by choosing your brand over your competitors.

Your creative concept works in harmony with your content and cleverly communicates the value you want customers to perceive, whether the message is light-hearted and fun or strictly business. A creative concept can be rolled out through all of your marketing channels, making your propositions easily recognizable across social media, email marketing, media space and your website.

The Creative Concept Process

HOW WE DO IT

1 Research

Barsbank thoroughly research the existing market to see what creative concepts the competitors are using. We also look over the existing marketing to see if there are any ideas that can be taken from there.

2 Creative Brief

We sit down with our clients and have an in depth discussion about what needs to be achieved and what channels need to be utilised.

3 Concept Creation

Our experienced creatives will spend time coming up with unique ideas that fit the brand, incorporating any ideas our clients feel are important.

4 Refinement

We go through any ideas that have been discussed so far, pin down any negative points and revise them.

5 Sign Off

All parties get together to agree on the created concept and discuss any changes before implementation.

6 Tactical Rollout

Barsbank implement the new concept throughout all marketing channels including social media, banners, and copy that is to be used in the campaign.