Creative

BRAND DEVELOPMENT

Your brand needs to stand out from the crowd and be memorable, for the right reasons.

BRAND DEVELOPMENT

Creative

Your brand needs to stand out from the crowd and be memorable, for the right reasons.

Brand Development

Barsbank specialise in brand development. Whatever your product or service, we want you to be the first company that comes to mind. We understand why branding is so important. Your brand is the face your company shows to the world. Your brand needs to stand out from the crowd and be memorable, for the right reasons. Creating a unique and memorable brand will build your customer base and engender loyalty from existing customers. The best brands are those that forge an emotional connection with their customers and do not focus solely on the look of their site. Alongside brand development Barsbank also offer logo design or redesign for if you feel you need a revamp.

Brand Identity

An important part of brand development is discerning your brand identity, who you are. There are many parts to your brand identity. Your vision; important services or products, why you are unique, how people describe your brand, where you want to be in five years time. Your mission statement; what principles guide your company, what market needs your company fulfills, why your customers choose you. Your personality; are you all business or fun? Your position; who you are addressing, your brand promise, why you are different to your competitors.

Barsbank take all of this information and work alongside our customers to develop a brand with its own identity to create the best possible relationship between our clients and their customers.

The Brand Development Process

HOW WE DO IT

1 Market Research

We thoroughly research your area of business, your company history, your competitors and trends in the market.

2 Brand Review

We will look at any current branding that you have to see what is working well and what could be improved.

3 Competitor Brand Analysis

We scrutinize your competitors to see their strengths and uncover any weak spots that leave a hole in the market that you could fill.

4 Brand Vision

We review your current vision and, if need be, write a creative brief to work with you to develop a new vision.

5 Create Brand Guidelines

We can create a new set of brand guidelines for you and implement them across all platforms.

6 Ongoing Brand Development

As the market evolves branding must evolve to, to avoid becoming outdated. We offer ongoing brand development to ensure you are always ahead of the game.